Display ads are most often found throughout the regular body of the newspaper, such as National News, Local News, Tempo, Faith, Sports, etc...
Classified ads are primarily line/text ads found in the Classifieds section of the newspaper, which is usually located in the back of the newspaper. Classified ads are most often placed in specific classifications regarding the type of merchandise or service being offered.
Size There are 6 columns in the regular body of the Johnson City Press, and there are 9 columns in the classified section of the Johnson City Press. Therefore the column width for a display ad is quite a bit larger than the column width for a classified ad. A classified column is 1 3/8 inches wide and a display column is 2.02 inches wide.
* These are column width sizes for the Johnson City Press, width varies between newspapers *
A Classified Display Ad is an ad that is placed in the classified section by the display department. This is typically done because the ad is on the larger side or have more complex content including multiple graphics.